CuraFlow DC-A07CQCSection A · Governance, Leadership and Business
Marketing Advertising and Accessible Public Information policy
For CQC-registered domiciliary care services · version 1.0 · last reviewed 1 June 2026
For providers advertising their home care service, the policy sets expectations for honest and accurate marketing, displaying the CQC rating, and making public information accessible. It addresses the use of testimonials, photographs and case studies, digital and social media activity, data protection in marketing, and who is responsible for the website and social accounts.
What this policy covers
- Honest and accurate marketing
- Displaying our CQC rating (regulation 20a)
- Accessible public information
- Using testimonials, photographs and case studies
- Digital and social media marketing
- Data protection in marketing
- Registered provider and nominated individual
- Staff responsible for marketing, the website and social media
- Annex a — marketing and public information approval checklist
- Annex b — consent for use of image, story or testimonial
Regulations and guidance it supports
Supports the fundamental standards at Regulations 12, 17, 20 and 20A of the Health and Social Care Act 2008 (Regulated Activities) Regulations 2014.
- Health and Social Care Act 2008 (Regulated Activities) Regulations 2014
- Care Quality Commission (Registration) Regulations 2009
- Equality Act 2010
- Unfair Trading Regulations 2008
- Data Protection Act 2018
Common questions
- Is the marketing advertising and accessible public information policy CQC-aligned?
- Yes. It is written and reviewed by practising UK compliance consultants against current CQC expectations, and supports the fundamental standards at Regulations 12, 17, 20 and 20A. It is a controlled starting-point document that you adapt to your own service — you remain the accountable provider.
- Can I download and edit this policy?
- Yes. It downloads as Word (.docx) or PDF with your company name, registered manager, CQC ID and address already filled in on the cover page and throughout the document. The Word version is fully editable.
- Can I buy this policy on its own?
- Policies are sold as a complete library rather than individually, because CQC expects a coherent set that cross-references properly — a single policy in isolation creates gaps. The domiciliary care library contains 141 policies and can be bought outright as a one-off purchase and kept permanently.
- How often is it reviewed?
- The library is re-reviewed every six months and after any material regulatory change. This policy was last reviewed 1 June 2026, and is at version 1.0. Updates reach you automatically, so downloads always reflect the current version.